Creating iOS apps starts with clarity: identifying the audience, the core function, and the scenario to address in the initial release. A robust discovery phase clarifies the MVP scope, selects the appropriate architecture, and avoids features that seem flashy on paper but don't enhance actual usage.

Once the foundation is in place, attention turns to the UI behavior, speed, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and growth after the release.